ANEW Essential Youth Maximising Serum

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ANEW Essential Youth Maximising Serum from AVON is an anti-ageing serum that is supposed to double the power of your face creams!

Quite a statement in my eyes!

Infused with Advance Boost Technology, it’s designed to help repair skin cells.

The serum works with your skin’s natural processes to boost skin cell activity.

ANEW Essential Youth Maximising Serum is marketed as suitable for all skin types.

Now if you read my skincare posts here on Crystal and Vanilla.

You will know I have extremely reactive skin but it’s also oily.

But being in my forties, I need help with anti-ageing.

Browsing through a friends AVON catalogue, which was the first time in years I’d done that!

I came across this serum, the texture being substantial, with a hint of pink!

ANEW Essential Youth Maximising Serum Sample1

There wasn’t any product information in the catalogue, so I thought I’d risk trialling it.

It cost £16 for a 30ml bottle, a beautiful rose gold bottle I might add!

Very glamourous on the bathroom shelf, but would it deliver on results?!

I used the serum as part of my morning and night time skincare routines for two weeks.

Two weeks because AVON say you’ll see results over this amount of time.

I have to say I’ve been pleasantly surprised by my results!

ANEW Essential Youth Maximising Serum

  • My skin looked and felt firmer.
  • The fine lines around my eyes were reduced, not dramatically but there was evidence.
  • My skin looked plumper and pore size was reduced.
  • My skin had a glow to it.

How To Apply

  1. Apply to clean dry skin before you apply any other products.
  2. 2-3 pumps of the product are enough for the whole face.
  3. Warming the serum in your hands first makes the product easier to apply to your face.

Would I Recommend?

  • For the price it’s a fabulous serum.
  • A little goes a long way, so I estimate a couple of months application per bottle.
  • I will definitely repurchase.

ANEW Essential Youth Maximising Serum Bottle1

If you are looking for a serum that doesn’t break the bank but delivers anti-ageing results, I would definitely recommend the ANEW Essential Youth Maximising Serum from AVON.


  1. Carina

    28th January 2017 at 5:54 pm

    I’ve just started using this product after getting some free samples in my pre Xmas order ….. I love it!!! My skin looks clearer and more glowy and it feels really soft and smooth….I am only using it in the morning as I have a separate night cream I’m trialling atm but I’ve ordered the full size version and am keeping my minis for my hols …..

    • Jo

      7th February 2017 at 2:12 pm

      It only goes to prove that you don’t need to spend a fortune on skincare to get great results! Thanks for getting in touch Carina xx

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